Liz Rosenthal is an executive producer at CreativeXR, a content innovation programme giving creative talent the opportunity to experiment with immersive technologies to create new experiences and open up novel ways of engaging and inspiring audiences.
About Creative XR
Now in its second year, Digital Catapult and Arts Council England present Creative XR as a unique accelerator programme designed to support the development of innovative immersive content. The programme brings together creative talent, technology experts, and industry professionals to explore the frontiers of extended reality (XR) storytelling.
Programme Structure
Creative XR provides selected participants with:
- Funding to develop immersive content projects
- Access to cutting-edge XR technology and facilities
- Mentorship from industry experts and practitioners
- Opportunities to showcase work to commissioners and funders
- A supportive community of fellow creators
Supporting Innovation
As Executive Producer, Liz Rosenthal brings her extensive experience in immersive media and cross-platform storytelling to guide participants in developing projects that push creative boundaries. The programme focuses on works that use VR, AR, and mixed reality technologies to tell compelling stories and create meaningful audience experiences.
Impact on the Industry
Creative XR has become a vital resource for the UK's immersive content sector, helping to develop new talent and innovative projects that contribute to the growing XR ecosystem. By providing both financial support and industry expertise, the programme helps bridge the gap between creative vision and commercial viability.
The projects developed through Creative XR have gone on to be showcased at major festivals and venues worldwide, demonstrating the programme's success in nurturing high-quality immersive content that resonates with audiences and pushes the medium forward.